SM Everyday


Join the #StyleUpMovement

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SM Makati invites you to showcase your creativity in fashion for a chance to win up to P30,000 Gift Certificates. The competition focuses on three trends: Athleisure, Pattern on pattern, and Color blocking. Watch the video as Kiana Valenciano, Jessica Connelly, and Mark McMahon lead the fashion pack and show you how it’s done.

HOW TO JOIN

Promo Duration: May 16 – June 12, 2016

1.) To qualify, take an instagram #OOTD photo wearing any item from The SM Store, following any of the following STYLE UP THEMES:
a. Color-blocking – mix of vibrant Style Up colours

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b. Patterns on Patterns – Geometric Prints in line with the Style Up Theme

Style-Up--AI-950x301px-patterns
c. Athleisure – Sport Luxe with a punch of vibrant Style Up Colors

Style-Up--AI-950x301px-ath
*NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

2.) Post on Instagram with your creative caption including a description of the SM Store product on your photo, hashtag #StyleupMovement and #StyleupSMMakati and tag @smmakati & @thesmstore.

3.) Make sure that your Instagram account is set to Public.

4.) Promo is valid for Philippine residents only.

5.) Submission of Entries: All entries must be received until 11:59 p.m. of June 12, 2016.

6.) Prizes
There will be 4 winners (1 Grand Winner, and 3 runner ups – 1st place, 2nd place and 3rd place). Prizes for this contest are as follows:

Grand Prize winner – 30,000 worth of GCs
First Place winner – 20,000 worth of GCs
2nd Place winner – 15,000 worth of GCs
3rd Place winner – 10,000 worth of GCs

7.) Judging
Entries shall be judged by 3 representatives of The SM Store, based on the following criteria

Criteria for judging
40% Creative and Fashionable Execution – Styling of outfit must capture any of the style up themes (color-blocking, patterns on patterns & Athleisure)
40% Incorporation of the SM Store products in photo – SM Store product is highlighted and incorporated into the outfit
20% Creative caption – Photo is described in a unique or interesting way, demonstrating originality

8.) Announcement of Winners
8.1. A participant can only win once in the entire contest. In the event more than one entry of a contestant wins, the following rule shall apply:
a. The entry with the higher prize shall prevail;
b. If the entries win similar prizes, the entry garnering the higher rating shall prevail;

8.2. Winners shall be announced on the SM EVERYDAY website blog.thesmstore.com, SM Makati Facebook Page, and SM Makati Instagram on June 22, 2016.

9.) Claiming of Prizes
The SM Store will award the prize to the owner of the Instagram account through which the photo was submitted. Winners living in Metro Manila should be willing to claim their prize in Building D, SM Corporate Offices, Pasay City. Winners living outside Metro Manila will receive their prize 30 days after the announcement at the nearest SM Store Branch.

10.) Employees and their relatives to the second degree are not eligible to join.


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  1. Ls Saoson

    June 2, 2016 3:14 pm

    It was awesome this kind of contest very fashionable…… n_n