International fashion blogger Aimee Song shows us how fun shopping at SM Makati can be in the department store’s latest video.
The one-minute video, which has a very pop and upbeat vibe, was shot by frequent SM collaborator Carmen Del Prado.
“I wanted something fun and light… a very ‘girls just want to have fun’ type of feel yet still look very natural, which is fitting for an influencer like Aimee, she inspires girls out there to be themselves and do what they love,” says Carmen.
Interspersed with montage shots of clothes, shoes, and accessories were scenes of Aimee trying on different outfits and accessories with models Kat, Ksenia, Unique, and Rafaela.
“It was great working with Aimee, the models and the whole production crew! Aimee is awesome and game for anything. Her energy was contagious and over all good vibes on and off camera. We had a lot of fun working with the models, they were all naturals and played their roles very well,” Carmen adds.
It was more than the usual SM shoot. “We got to work with a drone and shoot on the helipad!” she exclaims.
Watch the full video here.