SM Everyday

The Best-Selling Beauty Products of 2017

What Are The Best Selling Beauty Products of 2017?

With the growing popularity of makeup tutorials and heightened awareness for skin care, 2017 was a great year for beauty. Looking good has never been so easy, and this has been very empowering.

We were curious: What were the best-selling beauty products last year? We’ve asked The SM Store Beauty Section and here’s what made the cut.




Maybelline Color Sensational – Touch of Spice & Nude Nuance 
Maybelline has been the go-to brand when it comes to makeup and their Color Sensational line of lipsticks are bold, creamy, and beautifully matte. Touch of Spice and Nude Nuance are great for any skin tone.

Ever Bilena Liquid Lipstick – Touch of New York   

A crowd favorite, Ever Bilena’s Touch of New York is a hit among lovers of darker, brown-tinged shades.



Perfume (For Him and For Her)

For Her



Bulgari Omnia Amethyst

With floral and woody notes, this scent is elegant and sophisticated.

Versace Bright Crystal

A certified crowd-pleaser, this scent is refreshing and surprisingly sensual.

Dolce & Gabbana Light Blue 

This floral-fruity scent is inspired by Mediterranean summers.


 For Him


Dolce & Gabbana Light Blue Pour Homme

This is Light Blue’s masculine alter ego.

Bulgari Men Extreme

Citrusy and bergamot notes make this scent intense and exciting.

Ralph Lauren Polo Blue Sport 
This scent has an old world charm to it.



Eyeshadow Palette


Maybelline Blushed Nude Palette 

This 12-shade palette features shades of beige, sand, bronze, and taupe – fantastic for everyday use.





Maybelline’s Hypercurl Volume Black, Lash Sensational, and Big Shot mascara


Make your eyes pop with Hypercurl’s waterproof, curl-lock formula; give your lashes volume with Lash Sensational; and go for a bolder look with Big Shot.





Ever Bilena Advanced 2-Way Cake

This best-seller can be applied either dry or wet, giving the skin a smooth, matte finish.

Maybelline Fit Me Matte & Poreless

This lightweight liquid foundation is great for normal to oily skin.

Maybelline Dream Satin Two-Way Cake

For fans of light, breathable foundations, this one’s for you. It’s SPF 32, too!



Facial Wash


Cetaphil Skin Cleanser

This award-winning skin cleanser not only cleans but hydrates the skin.

Olay Regenerist Facial Cleanser

Olay’s best-selling cleanser gently exfoliates the skin, speeding up its regeneration process.

Pond’s Acne Clear White Foam Plus

Pimples and oiliness are okay – said no one EVER. This facial wash makes sure you can avoid these common skin problems.




Beach Hut Max 100 SPF Sunblock

Beach Hut’s SPF 100 formula will help you stay out in the sun longer (but do tan wisely).

Neutrogena Ultrasheer Drytouch SPF 50

This light and non-greasy sunblock won’t clog pores and won’t leave your skin with an oily sheen.

Nivea Sun immediate White Face Cream

Sun protection that also whitens skin? We’re so down for this.


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